Mac Makeup - Things You May Not Know About Mac Makeup And Cosmetics

The best makeup on earth is MAC makeup, hands down. Created in
1985 by Frank Toskan and Frank Angelo, MAC cosmetics were
designed to hold up to the most grueling conditions. Ordinary
drug store makeup doesn't look good under bright lights, and
most of it sweats off or wears off under normal circumstances
anyway. The chemists who created MAC cosmetics, however,
designed it to hold up to just about any challenge you can throw
at it. It's good for all ages, all races and all sexes, which
later became the company's motto.

MAC makeup is also a socially conscious brand. There are four
social initiative problems that the company currently has in
place: MAC Cruelty-Free Beauty, Back to MAC Recycling, MAC Kids
Helping Kids and the MAC AIDS Fund. Even though MAC cosmetics
was bought out by the Estee Lauder Companies in 1994 and the
original founder Frank Angelo died in 1997, the MAC AIDS Fund
has been continued by the new owners. The coolest thing about it
is that every penny of the sale of the eight products under the
Viva Glam name get donated to the charity. This has raised more
than $86 million for the charity since 1994.

If you're a makeup artist, you can get 40 percent off of the
price of MAC makeup. Other beauty professionals can get a 30
percent discount. The brand is also extremely socially diverse.
Spokespeople in the past have included everyone from RuPaul to
Linda Evangelista. MAC Beauty Icons have included Liza Minnelli,
Diana Ross, Raquel Welch and Catherine Deneuve. All in all, MAC
makeup has done a lot for the industry as well as the community.
They perfected makeup and are a great role model for other
American companies. It can be said that part of their success is
due to their acceptance of all things beautiful, and that's
something we can all stand behind.

How to Apply Smokey Eye Makeup

This season 'Smokey' eyes are making a comeback, and that's great because they are simple to create, can be worn by all face types, and they are dramatic and sexy, drawing attention to the eyes. If you are focusing on the eyes remember to play down the lips.

So how do you get a perfect Smokey eye? Glad you asked!

The Smokey eye darkens the lid area and highlights the brow, drawing instant attention to your eyes. A common mistake is to think you must use dark colors. You can actually use any colors you like. It's about drama not darkness, and you really do have considerable flexibility, just as long as you have that one stand out color.

To get started you will need:

1 - Medium grey eye shadow

2 - Dark eye shadow

3 - Black mascara

4 - Black eyeliner

5 - Base eye shadow

So now that you have the necessary items, it's time to put them to use right away!

Here are the steps to create a perfect Smokey eye effect:

Step 1

Apply your eyeliner. Take your time and get it on perfect. Apply using short stroke starting from the center of the eye working towards each corner.
Step 2

Apply your base eye shadow so that it covers the entire eyelid. Make sure that you blend it well.

Step 3

Apply your medium grey (or other medium color) eye shadow on the eyelid.

Step 4

Apply a dark eye shadow all the crease - plum or dark brown both work well.

Step 5

Apply three coats of black mascara

By the way the one key to a really perfect Smokey eye is to blend and blend, and then blend some more! Just select the color combination that you like, and that meets the criteria above, and with the above 5 steps, you'll achieve the sultry look to the eyes you're looking for.

So there you have it.

That's all there is to creating a perfect Smokey eye. Don't be afraid to practice. In no time you'll have it mastered, and you'll have sultry, sexy eyes that will definitely get noticed.


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Article Source: http://EzineArticles.com Marcus_Ryan