Thursday, October 16, 2008

Mac Makeup - Things You May Not Know About Mac Makeup And Cosmetics

The best makeup on earth is MAC makeup, hands down. Created in
1985 by Frank Toskan and Frank Angelo, MAC cosmetics were
designed to hold up to the most grueling conditions. Ordinary
drug store makeup doesn't look good under bright lights, and
most of it sweats off or wears off under normal circumstances
anyway. The chemists who created MAC cosmetics, however,
designed it to hold up to just about any challenge you can throw
at it. It's good for all ages, all races and all sexes, which
later became the company's motto.

MAC makeup is also a socially conscious brand. There are four
social initiative problems that the company currently has in
place: MAC Cruelty-Free Beauty, Back to MAC Recycling, MAC Kids
Helping Kids and the MAC AIDS Fund. Even though MAC cosmetics
was bought out by the Estee Lauder Companies in 1994 and the
original founder Frank Angelo died in 1997, the MAC AIDS Fund
has been continued by the new owners. The coolest thing about it
is that every penny of the sale of the eight products under the
Viva Glam name get donated to the charity. This has raised more
than $86 million for the charity since 1994.

If you're a makeup artist, you can get 40 percent off of the
price of MAC makeup. Other beauty professionals can get a 30
percent discount. The brand is also extremely socially diverse.
Spokespeople in the past have included everyone from RuPaul to
Linda Evangelista. MAC Beauty Icons have included Liza Minnelli,
Diana Ross, Raquel Welch and Catherine Deneuve. All in all, MAC
makeup has done a lot for the industry as well as the community.
They perfected makeup and are a great role model for other
American companies. It can be said that part of their success is
due to their acceptance of all things beautiful, and that's
something we can all stand behind.

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